Successfully manage Web content to achieve a competitive edge Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Lots of great information, but very technical:
Personally, because I am a beginner at content management, this book seemed a little too technical for me. It is meant to teach someone the process of content management, but somehow it still seems a bit high-level. In any case, the content itself is a good indicator of how the process works. Here are some highlights: * It covers the processes necessary to analyze, create, and manage content, as well as present it on the web.
* It includes strategies for separating presentation from content, such... more info
Provides a good start, but.....:
At first reading, this book was good, but I later found myself confused about the processes Hackos describes. The first chapter is strong in that it provides an overview of the five phases of a content management project, complete with lists of deliverables. The book includes a number of process checklists in the appendices.
When I see a book that lays out a process structure in the beginning, I expect the table of contents to follow that structure. This book fails to do that. It can be difficult in the... more info
an extremely helpful book - deceptively simple in style:
This book is a great introduction to how smart design of content and its delivery can facilitate its reuse in an organization. The author has a lot of experience and lays out strategy and advice in a very straightforward manner without jargon. Her examples are simple and nicely revealed and formatted. She always has the customer in mind. Throughout the book, one always has the sense of a person behind the deliveries obtaining benefit (this is so often missing, which is why so many of these type of endeavors... more info
bad advice:
It gives a good approach how to find the necessary meta-data for your content management system. But it has nothing to do with modeling.
In fact it gives in certain areas very bad advice.
One example. For every content unit you will indicate for which product model this information is applicable.
Now if you have 1000 information units that are reused for a new computer model D, you need to add this computer model to the meta-data of... more info
