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An introduction to next-generation web technologies
This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You'll gain a clear understanding of what's really new about Web 2.0 and what isn't. Most important, you'll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.
The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content aggregation, cloud computing, the Mobile Web, and much more.
This is the only book on Web 2.0 that:
Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
Previews tomorrow's emerging innovations-including "Web 3.0," the Semantic Web
Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand
Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.
Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.
Understand Web 2.0's foundational concepts and component technologies
Discover today's best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
Leverage cloud computing, social networking, and user-generated content
Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
Gain insight into how Web 2.0 technologies are deployed inside Cisco and their business value to employees, partners, and customers
This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.
Category: General Networking
Covers: Web 2.0
$40.00 USA / $48.00 CAN
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Trying to Define the UnDefinable:
So just what is this 2.0 version of the Web? It's almost impossible to say as so many people come in with opinions that conflict with each other. The broadest definition seems to be that Web 2.0 uses the standard old fashioned web but uses it in a bi-directional way. The web was started with the idea that it would be a way for scientists to share technical papers. It grew from there to providing things like e-commerce and then into allowing the user to assist in the providing of content. This web... more info
building mindshare for Cisco ?:
It's perhaps slightly surprising to see this put out by Cisco Press. They usually deal with topics closely if not explicitly tied to Cisco hardware, or to Cisco sponsored credentialling. The book has more general scope, for the most part. It talks in broad, largely nontechnical prose, about the Web 2.0. Explaining what this means in terms of blogs, social networking, wikis and other user-generated activities. But it also has meaning in terms of the mobile user, who might access the web from a... more info
