Customer Review: I own both the Kindle version and the paperback version of this book. I originally bought the Kindle copy thinking there would be some referece to the CD in the back of the book - a handy place where Kindle readers could download or otherwise access the content on the CD. Not so! The publishers... more info
Customer Review: If you haven't had the benefit of working at a major analytically focused company such as Amazon or Google, this book is a really valuable way to learn more about techniques and approaches that will help you understand your users and site patterns, and how to think about analytics. For me,... more info
Customer Review: This has been an excellent book in breath, even for someone that has used Google Analytics for 2 years. We started tracking offline activity (table tents, posters, newspaper ads) to our website through the use of vanity (or coded) URLs after reading this book. We also added Google Analytics filters... more info
Customer Review: The book covers basic concepts and light addresses how data and statistics can be collected, digested and then used to create strategic plans to increase sales, web page hits and keep visitors longer. I bought this book for an online course and covered a lot of ground, great for folks just... more info
Customer Review: This is a dense text. I originally purchased it for a class on Content Management Systems (we focused primarily on the back half of the book). If you don't have a solid math background and some internet savvy, a lot of this book is dense reading. Even if your understanding of those topic areas... more info
Customer Review: Yes this is true, people seem so much fascinated about the tools these days. If you have one of the strong performing analytics tools like Omniture, Coremetrics, WebTrends, Google Analytics, etc you feel happy and contended that you are moving in the right direction but this is just a hallucination.... more info
Customer Review: This book is a great place to get you started and re-evaluate where your data plan is. Its not the be all end all of web analytic but it gives good incite on how to make decisions on your analytic s. How to get ROI on design decisions and Get your boss to sign off on key decisions. A good read!
Customer Review: I purchased this book and have been reading it. It is well-written and very detailed. If that was all that I was reviewing it on, I would give it five stars. The problem is that unless you are already an IndexTools customer or one of the few Yahoo Web Analytics chosen customers, it is of no use... more info
Customer Review: As Web Services get implemented, this book can be a vital tool in planning for the deployment. The authors have a rigorous methodology to estimate the many performance issues encountered when you try to build out an actual Web Service. They discuss important ideas like content delivery networks,... more info
Customer Review: It showed a couple of metrics but it's already introduced by other analytics books. And It has so much extremely interviews and introduction of specific vendor's applications ( can be thought as PPL ) Novice can't get balanced overview from this, intermediates just can advertisements about... more info
Customer Review: This book is a collection of technical articles on the theory of performance testing, and a good addition to the library of someone interested in the scientific and engineering aspects of web performance. If you're interested in a HOWTO on web performance there are a variety of better books,... more info
Customer Review: This book is the most poorly written and poorly edited book I've ever attempted to read. Fragments are written as incomplete thoughts; all of the sentence fragments and grammatical problems make understanding this book nearly impossible. I can't believed it passed muster during the editorial... more info