Customer Review: This book was very useful for me. Recommended by a co-worker, I enjoyed reading this and learnt the importance of web analytics and what we were doing wrong in our web analytics implementation. It gave an excellent framework to apply to all web initiatives to accurately measure its value to the... more info
Customer Review: Informative and not technically heavy going. The tone and language used make it a treat to read not a task. Has changed everything I thought knew about Web Analytics for the better and I have already used many of the authors arguments to affect positive change within my organisation. Must read!
Customer Review: Advanced Web Metrics is an outstanding book. It covers from shallow to Deep Ocean and gives the necessary tools to navigate through waves, tempests and calm seas. And it shows the reader how to find islands of insights! Brian Clifton describes techniques that will help you understand and... more info
Customer Review: This book is a great place to get you started and re-evaluate where your data plan is. Its not the be all end all of web analytic but it gives good incite on how to make decisions on your analytic s. How to get ROI on design decisions and Get your boss to sign off on key decisions. A good read!
Customer Review: Excellent book for those who know little or nothing about web analytics.
It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias.
I am already using Awstats, a server side analytics tool, and still... more info
Customer Review: Yes this is true, people seem so much fascinated about the tools these days. If you have one of the strong performing analytics tools like Omniture, Coremetrics, WebTrends, Google Analytics, etc you feel happy and contended that you are moving in the right direction but this is just a hallucination.... more info
Customer Review: As Web Services get implemented, this book can be a vital tool in planning for the deployment. The authors have a rigorous methodology to estimate the many performance issues encountered when you try to build out an actual Web Service. They discuss important ideas like content delivery networks,... more info
Customer Review: I purchased this book and have been reading it. It is well-written and very detailed. If that was all that I was reviewing it on, I would give it five stars. The problem is that unless you are already an IndexTools customer or one of the few Yahoo Web Analytics chosen customers, it is of no use... more info
Customer Review: It showed a couple of metrics but it's already introduced by other analytics books. And It has so much extremely interviews and introduction of specific vendor's applications ( can be thought as PPL ) Novice can't get balanced overview from this, intermediates just can advertisements about... more info
Customer Review: This book is a collection of technical articles on the theory of performance testing, and a good addition to the library of someone interested in the scientific and engineering aspects of web performance. If you're interested in a HOWTO on web performance there are a variety of better books,... more info